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Using Flash to solicit for the annual fund

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Have you used a Flash presentation — or some other electronic method — to solicit for your school's annual fund? Kenyon College (Gambier, Ohio) used a stirring Flash presentation in December 2004 to those who hadn't contributed. In the days after the appeal, Kenyon received more than $40,000 in online gifts. Do you have a similar success story to share? Or, did you try something only to discover you would do it differently the next time around?

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2 Comments:

By Blogger Lynsey Struthers at 9:03 AM

We have not yet created this type of Flash solicitation, but are considering doing so. For those of you that have, can you tell us your audience, open rates, click-through rates, and success (dollar-wise)? Also, can you include a link to the presentation if it's still available?

Thanks!
Lynsey Struthers
Minnesota Medical Foundation

By Anonymous Anonymous at 2:56 PM

At the University of Iowa, we also haven't created a Flash solicitation yet, but our Annual Giving and Communications teams are planning one for March 2007.

Florida State provides links to a number of Princeton's Flash solicitations, two of which (Locomotive Cheer and Lumina Princetonia) received national CASE awards in 2005.

SupportingAdvancement.com is another resource for links to higher-ed Flash presentations.

Hilery Livengood
The University of Iowa Foundation

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