Student blogging and podcasting. Is it working for student recruitment? Ball State University Communications staff shared their interactive recruitment project at the CASE V conference. They armed 12 students with iPods, iTalk, digital cameras and accessories so they could post their personal thoughts and experiences online. (See it at
www.bsu.edu/reallife.) Take a look and share your thoughts. What's working on your campus? Have you tried some other online recruitment?
We had serious natural disasters in 2005 (the Tsunami and hurricane Katrina to name only two) that have received an outpouring of generous donations. How did those natural disasters impact your fund-raising capabilities? Did you somehow tie giving to these with giving to your institution. What worked? What didn't?
You have a good idea on what's needed to attract millenials (those born between 1980 and 1996) in your admissions pieces: stay away from boring school colors, get their attention and direct them to the Web. Then, your institution's leader complains that he hasn't heard your latest recruitment ad air. How do you — in a polite way — tell him that means you placed it right? It's time to share your battle stories on how you're finding marketing success in recruitment pieces.
Fall may be more than a half a year away, but it's not too early for Homecoming plans. Andrews University (Berrien Springs, Mich.) has moved its annual parade from Sunday to Friday and is offering $50 stipends to those making floats. At the University of Wisconsin-La Crosse, alumni staff are gearing up for the fourth annual "Eagle Eye Medallion Hunt," which introduces campus history and the Alumni Association to students seeking the medal for a $200 prize. It's quickly become Homecoming's most popular event for students. What's working for you? Share your best ideas by clicking on the "comments" link below.
