fiVe.www.ideas

Finding marketing success for millenials

You have a good idea on what's needed to attract millenials (those born between 1980 and 1996) in your admissions pieces: stay away from boring school colors, get their attention and direct them to the Web. Then, your institution's leader complains that he hasn't heard your latest recruitment ad air. How do you — in a polite way — tell him that means you placed it right? It's time to share your battle stories on how you're finding marketing success in recruitment pieces.

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